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← Artefact

Director, AI & Data Science (Marketing Measurement & Effectiveness)

Artefact
Location
135 W 26th Street, New York, NY 10001; Montréal, Quebec, Canada
Posted
1 month ago
Department
Data Science
What they actually want (must-haves)
  • Approximately 10+ years of experience in marketing measurement, including Marketing Mix Modeling, incrementality testing, and attribution work
  • Deep marketing fluency and understanding of retail media and brand-building
  • Strong data science skills, including causal inference and Bayesian methods
  • Executive-grade communication skills for client-facing interactions
  • Hands-on program leadership capabilities
  • Experience leading and developing data science teams
Nice to have
  • Financial-services experience in banking, wealth management, asset management, credit cards, or insurance
  • Consulting or agency background in data-intensive industries
  • Experience with brand and long-term marketing measurement
  • Familiarity with major media platforms and their measurement products
  • Evidence of external thought leadership in measurement
What the job really is

As the Director of AI & Data Science focused on marketing measurement and effectiveness, you will lead a data science team in executing complex measurement programs for a major financial services client. Your role involves hands-on work with statistical modeling, client relationship management, and the development of reusable measurement tools. You will also be responsible for translating model outputs into actionable media investment strategies while ensuring rigorous scientific standards are maintained.

Benefits
  • Learning and Development opportunities
  • Hybrid work flexibility
  • Comprehensive benefits package including medical, dental, and vision coverage
  • 401(k) plan with company matching
  • Unlimited paid time off
  • Growth opportunities in a rapidly growing organization
Things to weigh
  • No specific mention of a team size or structure
  • The role requires a strong hands-on approach, which may not suit those preferring a purely managerial position
  • The position is heavily focused on client interaction and may involve high-pressure situations
  • The compensation is specified for NYC location, which may not apply to other locations
Job score3.4/5
Benefits3/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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