HHiring Reality
← Arco Educação

Analista de Mídia Paga Senior

Arco Educação
Location
São Paulo
Posted
12 days ago
Department
Arco
What they actually want (must-haves)
  • Bachelor's degree in Marketing, Communication, Advertising, Administration, or related fields
  • Previous experience in Growth, Performance Media, or B2B Acquisition
  • Operational and strategic mastery of Google Ads, Meta Ads, and LinkedIn Ads
  • Knowledge of GA4, traffic/visit metrics, and campaign parameterization (UTMs)
  • Proficiency in spreadsheets (Excel/Google Sheets) and familiarity with complete funnel metrics
  • Hands-on profile with analytical skills, business vision, and revenue focus
Nice to have
  • Previous experience in B2B lead generation for high-ticket products/services
  • Familiarity with the Salesforce ecosystem (Marketing Cloud/Sales Cloud)
  • Experience with Data Visualization tools (e.g., Metabase, Looker Studio)
What the job really is

The Senior Paid Media Analyst will join the Growth team, focusing on B2B demand generation. Responsibilities include managing and optimizing paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads, analyzing data for actionable insights, and collaborating with sales teams to ensure lead quality. The role emphasizes connecting media actions to business objectives and maintaining an updated acquisition strategy.

Benefits
  • Meal and/or food allowance
  • Health and dental plan
  • Transportation allowance for on-site and hybrid positions
  • Extended maternity and paternity leave
  • Childcare assistance
  • Health care partnerships with Wellhub and Zenklub
Things to weigh
  • No salary listed
  • Focus on B2B acquisition may limit exposure to other marketing areas
  • Emphasis on data analysis and performance metrics may require strong analytical skills
Job score3.8/5
Benefits5/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

Applying to Arco Educação ?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume scoreGenerate resume to apply
Job Link →