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← Aptitude 8

Demand Generation Manager

Aptitude 8
Location
Remote
Posted
23 days ago
Department
Marketing
Salary
$90-110k
What they actually want (must-haves)
  • 5+ years in demand generation roles or marketing roles, preferably in a B2B or agency setting
  • Experience owning paid campaigns, marketing automation, and pipeline reporting
  • Expertise in HubSpot and building effective martech stacks
  • Fluency in AI-enabled GTM tools (Clay, ChatGPT/Claude, Zapier/Make)
  • Strong data-driven marketing skills and ability to optimize conversion paths
  • Experience in customer marketing initiatives and engaging across the lifecycle
What the job really is

As a Demand Generation Manager at Aptitude 8, you will be responsible for executing multi-channel marketing campaigns and optimizing funnel performance. Your day-to-day tasks will include managing paid media, building nurture workflows in HubSpot, and leveraging AI tools to enhance marketing operations. You will also collaborate closely with sales and partnerships to ensure effective lead handoff and support customer marketing initiatives.

Benefits
  • Remote flexibility
  • 401k
  • Great benefits
  • Meaningful work
  • Growth opportunities
Things to weigh
  • Salary range provided is $90-110k/yr
  • Role involves a blend of hands-on work and platform management
  • Focus on AI-enabled tools and workflows may require continuous learning
Job score4.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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