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Senior Creator Partnerships Manager

AppLovin
Location
Palo Alto, CA
Posted
17 days ago
Department
Platform Engineering
What they actually want (must-haves)
  • 5+ years of experience in influencer partnerships, creator talent, or influencer marketing
  • Proven track record working with macro (500K–1M followers) and mega/celebrity (1M+) influencers
  • Strong existing Rolodex of relationships with talent managers, MCNs, and agency contacts
  • Deep fluency in custom deal negotiation
  • Experience working with a creator recruitment budget and accountability for ROI
  • Experience working with or inside a global organization while owning a domestic US remit
Nice to have
  • Existing relationships with influencers in the 500K–5M follower range
  • Experience at a platform (TikTok, Instagram, YouTube, Snapchat, or similar) in a partnerships or creator growth capacity
  • Familiarity with lifestyle feed content dynamics
What the job really is

As a Senior Creator Partnerships Manager at AppLovin, you will be responsible for recruiting and managing relationships with macro and mega influencers to enhance the new social platform, Gist. Your role involves developing partnership strategies, negotiating deals, managing a recruitment budget, and collaborating with cross-functional teams to ensure successful creator onboarding. You will directly influence the platform's identity and growth by leveraging your existing network and expertise in influencer marketing.

Things to weigh
  • No salary listed
  • Role involves significant negotiation and deal-making responsibilities
  • High visibility into how creator strategy drives product growth
  • Startup-like autonomy within a larger company framework
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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