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Creative Strategist

AppLovin
Location
Palo Alto, CA
Posted
20 days ago
Department
Platform Engineering
What they actually want (must-haves)
  • 3–5 years in paid social creative strategy, with Meta Ads as your primary channel
  • Proven track record working directly with top creators
  • Deep understanding of authentic creator content
  • Quantitative mindset with experience measuring creative success
  • Portfolio of creator-led campaigns
  • Ability to write scripts, direct shoots, or edit videos
Nice to have
  • Comfortable with AI tools like Claude Code or Cursor
  • Consumer app or DTC brand background
What the job really is

The Creative Strategist at AppLovin will be responsible for developing and executing the creative strategy for the Gist app's paid social advertising. This includes collaborating with creators to produce engaging content, analyzing performance metrics, and iterating on creative concepts to drive user growth and brand presence. The role is hands-on, requiring direct involvement in the creative process rather than managing external agencies.

Benefits
  • Competitive total compensation package
  • Equity eligible
  • Health Insurance: Medical, Dental, Vision, Life, Disability
  • 401(k) Retirement Plan
  • Unlimited Discretionary Time Off
  • 10 paid holidays per year
Things to weigh
  • No specific salary mentioned for the role
  • The role involves building a creative engine from scratch, which may involve uncertainty
  • Focus on performance data may limit creative freedom
Job score3.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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