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← AppLovin

Content Marketing Manager

AppLovin
Location
Palo Alto, CA
Posted
1 month ago
Department
Growth Marketing
What they actually want (must-haves)
  • Exceptional writing skills with the ability to distill complex advertising topics into clear content
  • Ability to work independently and create a content calendar without existing guidelines
  • Experience in publishing content that drives performance and advertiser success
Nice to have
  • 3+ years experience writing content for a performance marketing or adtech audience
  • Familiarity with PostHog, Superset, Trino or other big data platforms
  • Video scripting or production experience
  • Background in marketing to advertisers rather than consumers
What the job really is

As a Content Marketing Manager at AppLovin, you will be responsible for creating and managing the advertiser content program to attract and support consumer advertisers on AppLovin Ads. Your role involves writing compelling content, tracking its performance, and developing resources like playbooks and tutorials to ensure advertiser success. You will also plan seasonal content campaigns and iterate based on what works best for driving advertiser engagement.

Benefits
  • Competitive total compensation package
  • Equity eligible
  • Health Insurance: Medical, Dental, Vision, Life, Disability
  • 401(k) Retirement Plan
  • Unlimited Discretionary Time Off
  • 10 paid holidays per year
Things to weigh
  • No specific mention of a team structure or collaboration, indicating a potentially high degree of autonomy
  • The role requires self-direction and initiative, which may not suit everyone
  • No mention of a formal onboarding process or existing content resources, which might require extra effort to establish
Job score3.2/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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