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← AppLovin

Account Executive

AppLovin
Location
Toronto
Posted
1 month ago
Department
Business Development - Consumer
What they actually want (must-haves)
  • 3-5+ years of experience in performance marketing, media buying, or digital strategy in the Consumer or eCommerce industry
  • Strong understanding of key performance KPIs, attribution models, and customer behavior analytics
  • Experience with Shopify and direct-to-consumer (DTC) business models
  • Demonstrate outstanding analytical ability and strategic grasp of the 'big picture'
  • Ability to work independently and with a team in a fast-paced and dynamic environment
  • Exceptional communication skills and clearly able to communicate concepts and ideas
Nice to have
  • BA/BS degree with a strong academic record
  • Familiarity with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, or other digital marketing platforms
  • Experience with full-funnel media buying, conversion rate optimization (CRO) tactics, incrementality tests, and lifecycle marketing
  • Mobile experience and knowledge of the mobile advertising landscape
  • A basic understanding of programming or scripting
What the job really is

As an Account Executive at AppLovin, you will be responsible for driving growth by engaging with Consumer brands and leveraging AppLovin's marketing platform. Your role involves building relationships, optimizing campaigns, and collaborating with internal teams to enhance eCommerce advertising solutions. This position offers the chance to shape a new business line and work at the intersection of performance marketing and business development.

Benefits
  • Competitive total compensation package
  • Pay for performance rewards approach
  • Equity and other forms of incentive compensation may be provided
  • Dental and vision benefits
Things to weigh
  • No specific mention of remote work options or flexibility in hours
  • The role is new, which may involve ambiguity and evolving responsibilities
  • High expectations for analytical skills and independent work in a fast-paced environment
Job score2.6/5
Benefits2/5
Freshness3/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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