HHiring Reality
← AppDirect

Product Marketing Manager

AppDirect
Location
Montreal, Canada
Posted
25 days ago
Department
Product Marketing, PartnerStack
What they actually want (must-haves)
  • 3–5 years of product marketing experience in a B2B SaaS environment
  • Demonstrated ownership of go-to-market strategy
  • Experience conducting competitive analysis, win/loss research, or market intelligence
  • Familiarity with analyst relations processes
  • Experience developing customer marketing or expansion-stage programs
  • Ability to work autonomously across multiple initiatives
Nice to have
  • Experience with product-led growth (PLG) strategies
What the job really is

As a Product Marketing Manager at AppDirect, you will be responsible for owning the go-to-market strategy for a Business Unit's product launches. This includes defining success metrics, conducting competitive analysis, and collaborating with cross-functional teams to ensure alignment on priorities. You will also manage analyst relations and develop customer marketing strategies to support business growth.

Things to weigh
  • No salary listed
  • Role requires a high degree of autonomy and self-direction
  • Experience in a B2B SaaS environment is mandatory, which may limit applicants from other sectors
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

Applying to AppDirect?

See how your résumé matches this role — and tailor it from what actually gets interviews.