HHiring Reality
← Anaplan

Account Based Marketing Specialist

Anaplan
Location
Minneapolis, United States
Posted
12 days ago
Department
Marketing
What they actually want (must-haves)
  • Bachelor’s degree in Business, Marketing, or a related field
  • 2+ years of B2B demand generation or account based marketing experience in SaaS
  • Experience supporting the development of campaigns and execution of email marketing, webinars, social advertising, content syndication, and paid digital
  • Strong communication and presentation skills
  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives
  • Ability to work with multiple stakeholders and handle multiple projects simultaneously within a fast-paced environment
Nice to have
  • Familiarity with Demandbase, Qualified, PathFactory or Wrike a plus
What the job really is

As an Account Based Marketing Specialist at Anaplan, you will support the execution of account-based marketing and demand generation initiatives. Your responsibilities include managing campaign logistics, coordinating webinars, maintaining digital content, and tracking campaign performance while collaborating with various teams to ensure alignment in messaging and branding.

Benefits
  • Base Salary Range: $66,000 — $95,000 USD
Things to weigh
  • No specific mention of remote work options or flexibility in hours
  • The role involves managing multiple projects in a fast-paced environment which may lead to high-pressure situations
Job score2.8/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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