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Director of Marketing

ALU
Location
Rwanda or Mauritius
Posted
16 days ago
Department
Engagement
What they actually want (must-haves)
  • Bachelor's degree in Business, Marketing, Communications, or a related field
  • At least 8+ years of marketing, brand, and/or communications leadership
  • Demonstrated success building a brand or leading a rebrand
  • Strong track record in brand storytelling and impact communications
  • Expert-level marketing and brand strategy and execution skills
  • Exceptional writing, storytelling, and presentation skills
Nice to have
  • Master's degree
  • Experience in ed-tech or higher education
  • Agency experience (brand, creative, or communications)
What the job really is

The Director of Marketing at African Leadership University (ALU) will be responsible for shaping and communicating the ALU brand across various stakeholders, including prospective students, alumni, and partners. This role involves defining brand positioning, leading external communications, and developing a cohesive marketing strategy that drives student recruitment and community engagement. The successful candidate will also manage a remote team and utilize data to inform decision-making and strategy execution.

Things to weigh
  • Role involves significant brand building and storytelling responsibilities
  • Position requires navigating ambiguity and building from scratch
  • No specific salary or benefits mentioned in the posting
Job score3/5
Benefits1/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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