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← Agoda

ABM & Lead Generation Manager (Bangkok-based, relocation provided)

Agoda
Location
Bangkok
Posted
12 days ago
Department
Marketing
What they actually want (must-haves)
  • 6+ years in B2B marketing and/or sales
  • 3+ years in ABM or named-account field marketing
  • Ability to run both deep 1:1 ABM and scaled 1:many demand generation
  • Experience in capacity allocation for marketing efforts
  • Demonstrated partnership with business development
  • Fluency in buying committees and multi-product selling
Nice to have
  • Experience in travel, fintech, loyalty, marketplace, or partnership-led sectors
  • Exposure to ABM platforms
  • Experience with self-serve funnels
  • ITSMA/ABM certification
  • Experience in new-function or post-merger environments
What the job really is

The ABM & Lead Generation Manager at Agoda is responsible for managing the entire acquisition funnel for a designated set of accounts, focusing on account-based marketing (ABM) and lead generation. This role involves tiering accounts, setting goals, and allocating resources effectively while also directly engaging with top accounts as a player-coach. The manager will lead a small team, develop bespoke content, and ensure successful execution of marketing strategies to drive pipeline growth and account engagement.

Things to weigh
  • Role involves a significant leadership component (60% leadership, 40% personal account management)
  • The position requires balancing depth in account management with broader lead generation efforts
  • No specific salary or benefits mentioned in the posting
Job score3/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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