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← Agoda

Analyst, GenAI Marketing (Bangkok Based, Relocation Provided)

Agoda
Location
Bangkok
Posted
16 days ago
Department
Marketing
What they actually want (must-haves)
  • 2–4 years of relevant experience in analytics, product analytics, marketing strategy, business operations, consulting, product management or a related field
  • Bachelor’s degree or higher in a quantitative, technical or business discipline such as computer science, engineering, mathematics, statistics, economics or finance
  • Strong SQL skills and experience working independently with large or complex datasets
  • Hands-on experience with Python, scripting, workflow automation or similar technical tools
  • Experience defining hypotheses, designing experiments and translating results into actionable business recommendations
  • Strong product thinking, including the ability to understand user problems, define requirements and make pragmatic scope and prioritization decisions
Nice to have
  • Experience writing product requirements, managing a product backlog or taking an internal product from prototype to scaled adoption
  • Knowledge of digital marketing, performance marketing, experimentation, SEO/AEO, campaign operations or personalization
  • Experience establishing quality-assurance and monitoring processes for data or AI products
  • Experience deploying internal tools or working closely with software engineers on production systems
What the job really is

As an Analyst in GenAI Marketing at Agoda, you will work at the intersection of marketing, data, and product development, focusing on enhancing marketing workflows through generative AI. Your responsibilities include identifying high-value workflows, translating business needs into product requirements, building prototypes, and collaborating with various teams to implement AI solutions that improve efficiency and decision-making.

Things to weigh
  • Role requires a hands-on approach with a focus on product building, not just reporting or coordination
  • Expectations for measurable outcomes and clear documentation may add pressure
  • No specific salary or benefits mentioned in the posting
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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