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Agentic ABM & Demand Gen Lead

Afresh
Location
San Francisco, CA, United States
Posted
1 month ago
Department
Marketing
Salary
$158,400 – $237,600
What they actually want (must-haves)
  • 6-10 years of demand generation, ABM, growth, or marketing operations experience in enterprise B2B SaaS
  • Proven experience building sophisticated ABM programs
  • AI-native and hands-on experience with AI-powered workflows
  • Strong understanding of B2B intent, enrichment, CRM, web engagement, paid media, and first-party behavioral data
  • Hands-on experience with platforms such as HubSpot, Salesforce, LinkedIn, and Google
  • Strong analytical skills and a track record of connecting marketing activity to pipeline and revenue
What the job really is

The Agentic ABM & Demand Gen Lead at Afresh will be responsible for developing and executing account-based marketing strategies aimed at enterprise grocery retailers. This role involves building workflows for account engagement, collaborating closely with sales teams, and leveraging AI tools to optimize demand generation efforts. The position requires a strategic mindset combined with hands-on execution to drive measurable results in pipeline and revenue growth.

Benefits
  • Comprehensive medical, dental, and vision coverage
  • Dedicated mental health support and counseling services
  • Competitive base salary and meaningful equity
  • 401(k) program with a generous company match
  • Home office stipend and coworking wallets
  • Annual professional development budget
Things to weigh
  • Role requires a hybrid work structure with in-office presence at least 2 days a week
  • Expect approximately 5% travel for key industry events
  • Salary range provided but no specific details on base vs. bonus breakdown
  • Focus on precision in demand generation rather than volume may limit exposure to broader marketing strategies
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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