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← AcuityMD

Product Marketing Manager

AcuityMD
Location
Boston or Remote
Posted
2 months ago
Department
Product Marketing
Salary
$125,000 - $190,000
What they actually want (must-haves)
  • 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
  • A track record of owning go-to-market strategy for products/products suites/lines of business
  • Strong business acumen with the ability to draw conclusions based on data
  • Strong quantitative skills to construct customer ROI and price models
  • Experience building competitive positioning and messaging for new products and features
  • Experience building sales materials and marketing collateral/assets
Nice to have
  • Experience owning pricing and packaging strategy for products and features
  • Experience successfully positioning, messaging, or training on new products and features within a market
  • Experience with product launches, customer marketing programs, sales enablement & training
  • Healthcare and healthcare data experience
  • Passion for technology and/or healthcare
What the job really is

As a Product Marketing Manager at AcuityMD, you will drive the go-to-market strategy for a specific product area, focusing on positioning, messaging, packaging, and pricing. Your role involves collaborating with various teams to launch new features, create sales enablement materials, and develop marketing content that resonates with customers. You will also conduct competitive analysis and support educational initiatives to enhance user engagement with the product.

Benefits
  • Ground floor opportunity in a high-growth startup
  • Learning Budget for relevant learning and up-skilling opportunities
  • Remote work flexibility
  • Generous time off and flexible hours
  • 100% paid health, dental, and vision plans for employees and 75% for dependents
  • $1,000 Home Office Stipend for remote office equipment and WiFi reimbursement
Things to weigh
  • No specific mention of the tech stack or tools used in the role
  • The role requires a high level of cross-functional collaboration, which may be challenging in a remote setting
  • Fast-paced environment may lead to high pressure and tight deadlines
Job score3.6/5
Benefits4/5
Freshness1/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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