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Digital Marketing Specialist

6sense
Location
United States, Remote
Posted
1 month ago
Department
Marketing
Salary
$113,185.50 - $125,005.40
What they actually want (must-haves)
  • Typically 5+ years of relevant experience with a bachelor's degree, or 3+ years with a master's degree
  • Hands-on experience managing SEM, display, and social advertising campaigns, ideally in partnership with an external agency
  • Experience measuring and reporting on full-funnel performance, connecting top-of-funnel digital activity to pipeline and revenue outcomes
  • Experience applying an account tiering or ABM approach to digital spend, adjusting targeting and budget based on account prioritization
  • A track record of building and running experimentation frameworks to drive continuous improvement in paid digital performance
  • Familiarity with the B2B SaaS marketing technology ecosystem, including ad platforms, analytics tools, and ABM/intent data providers
What the job really is

As a Digital Marketing Specialist at 6sense, you will drive performance across paid digital channels such as SEM, display, and social advertising. Your role involves collaborating with a digital agency on campaign strategy, measuring full-funnel performance, and optimizing budgets based on account tiering. You will also stay updated on market trends and manage experimentation to enhance campaign outcomes.

Benefits
  • Generous health insurance coverage
  • Life and disability insurance
  • 401K employer matching program
  • Paid holidays
  • Self-care days
  • Paid time off (PTO)
Things to weigh
  • Base salary range provided, but actual salaries may vary based on factors like work location and experience
  • Role requires independent work within established practices, which may limit creative freedom
  • Focus on performance metrics may lead to high-pressure environment
Job score4.4/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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