The Senior Manager of Conversion Experimentation at 2U will lead the acquisition optimization strategy for the Executive Education business line, focusing on enhancing the digital experience for both paid and organic traffic. This role involves managing a roadmap of A/B tests to improve conversion rates on landing pages and program pages, collaborating with design and web development teams, and analyzing performance data to inform strategies. The position requires a strong emphasis on data analysis, testing proficiency, and stakeholder collaboration to ensure effective user experiences that drive enrollment.
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