HHiring Reality
← 2K

Manager, Product Marketing

2K
Location
London, England, United Kingdom
Posted
12 days ago
Department
Global Marketing Go To Market
What they actually want (must-haves)
  • Proven experience in product marketing, live-service campaign management, or lifecycle marketing experience within gaming or digital entertainment
  • Extensive knowledge or interest in sports verticals, ideally golf
  • Strong ability to interpret data and learnings to influence real-time decision making
  • Deep understanding of how to measure and report on marketing performance across owned and operated, earned, and paid channels
Nice to have
  • Familiarity with PC & console gaming marketing (PlayStation, Xbox, Steam) a plus
What the job really is

As a Manager of Product Marketing at 2K, you will lead comprehensive marketing campaigns for the PGA TOUR 2K franchise, focusing on engaging players and driving revenue growth. Your role involves collaborating with internal and external partners to develop marketing strategies, manage in-game promotions, and oversee tactical execution plans. A deep understanding of the game and player insights will be essential to authentically represent player needs and optimize marketing efforts.

Things to weigh
  • No salary listed
  • Role involves managing multiple campaigns concurrently, which could indicate a high-pressure environment
  • Position requires a passion for golf, which may not appeal to all candidates
Job score2.8/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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