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← 12twenty

Senior Content Marketing Manager

12twenty
Location
Remote
Posted
27 days ago
Department
Marketing
Salary
$120k - $150k
What they actually want (must-haves)
  • 5+ years of content marketing experience in B2B SaaS, HR technology, EdTech, or a similar technology environment
  • Exceptional writing and editing skills, with a portfolio demonstrating long-form thought leadership and business storytelling
  • Experience creating data-driven content such as benchmark reports, industry research, analytics-driven articles, or customer insight pieces
  • Experience managing editorial calendars and content production workflows
  • Strong understanding of SEO best practices and the evolving role of AI search and Answer Engine Optimization (AEO)
  • Experience supporting demand generation through content marketing
Nice to have
  • Experience marketing to HR leaders, higher education and enterprise audiences
  • Experience working with freelancers or agency partners
  • Experience with webinar strategy and content development
What the job really is

The Senior Content Marketing Manager at 12twenty will lead the editorial strategy and content creation efforts to enhance the company's brand and drive demand generation. This role involves managing the editorial calendar, producing high-quality content across various formats, and optimizing content for search engines and social media. The position requires a strong focus on storytelling and data-driven insights to engage early-career professionals and employers effectively.

Benefits
  • Competitive salary
  • Generous PTO policy
  • Full benefits, including 401(k)
  • Regular team happy hours and activities
  • Remote work flexibility
Things to weigh
  • Annual compensation range provided is $120k - $150k, but actual salary may vary based on various factors
  • Role emphasizes content impact over quantity, which may require a strategic mindset
  • Fast-paced environment may demand strong multitasking abilities
Job score4.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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